Showcase Your Facility to Recruit New Members

通过展示球会来吸纳新成员

约瑟夫·奥康诺

Joseph O'Connor, 1998 and 2007 Minnesota PGA Section Merchandiser of the Year for Private Facilities, is the PGA head professional at Northland Country Club in Duluth, Minn.

约瑟夫·奥康诺 1998年和2007年PGA明尼苏达赛区“专业设备年度销售员”称号获得者，现任明尼苏达州德鲁斯市Northland乡村俱乐部PGA运营总监。

Joseph O'Connor on the importance of showcasing your facility:

Any outside event at your club is an opportunity to showcase your event to the community. I believe it is very important to show people that are not members of your club the true value of membership and the amenities that the club offers. By hosting outings from outside your membership, it allows for relationships to be built that could lead to future tournaments, events, weddings or even memberships. It is important to gain contact information with the participants of these outside events. One way to gain this information is to have a raffle prize for a driver or putter that requires the participants to fill out a form with their contact information. At the beginning of the season in early May, I invite 25 prospective members to my club to have a complimentary round of golf and cart with three players of their choice. We do this to help showcase our facility to those people who might be interested in future membership or use the facility for events. After the round, we have hors d'oeuvres and a short presentation of Northland Country Club. Our goal is not to put the hard sell on these guests but to build a relationship with these people to potentially host their special events at our club in the future.

约瑟夫·奥康诺讲述自我推销的重要性

俱乐部的任何一个户外活动都是向社区成员推广的良机。我认为让非会员了解成为会员的好处和价值是十分重要的。为非会员举办一些活动，可以培养潜在的关系，为未来的锦标赛、婚礼承办、甚至是发展会员做准备。收集这些参加者的联系资料很重要，一个有用的办法是搞一个要填表留下联系方式的抽奖活动。五月初的时候这个赛季刚开始，我邀请了25位潜在客户，他们可以带三个朋友来俱乐部免费打球，同时也能免费使用球车。展示结束后，我们在Northland乡间俱乐部准备了一些点心以及一个简短的发言会。我们的目标不是硬要推销，而是和未来的潜在客户建立联系，以便将来有机会在俱乐部为他们承办活动。

Joseph O'Connor on the business impact of showcasing your facility:

It is very affordable to offer a complimentary day of golf and small hors d'oeuvres for the guests of our club. The opportunity to showcase our club to these people often allows us to gain future business for tournaments, outings and other events. This is a great way for golf clubs to set themselves apart from others in the community to secure more business for the club while building relationships with people of the community.

约瑟夫·奥康诺讲述自我推销的生意经

为俱乐部的客人们举办一个观光旅游日和一个小型茶话会的开销也不是很大。有机会向客人展示我们的俱乐部，可能会在将来给我们带来举办比赛等活动的生意机会。这些对于一个高尔夫球俱乐部来说，既能把自己和社区里其它俱乐部区分开，又能通过和客户培养关系保证自己的生意。