Think Long Term to Benefit You, Your Facility and Your Student
长远计划对自己、员工以及学员都有好处

Jonathan Wright, PGA of New Zealand, blogs for PGA Magazine ASIA on instruction. Jonathan is a senior instructor at SGA Academy in Beijing's Chaoyang district.

乔纳森-赖特，新西兰PGA成员，为PGA杂志亚洲版指导栏目撰写博客。乔纳森现任为北京朝阳区SGA学院高级指导。

With golf development rising at rapid rates in Asia, great numbers of beginner golfers are walking through the doors at driving ranges.  This is a great trend, but in some regards I'm worried about how we are handling the influx.  For example, in a bid to maximize profits, many ranges and facilities are jumping to offer more local, non-international coaching, and we are seeing a new competitive teaching landscape since replacing PGA professionals for the “local professionals’’ is increasing in popularity.  In theory a more competitive market should benefit the student, but most beginner golfers are not familiar with the standards of the PGA and so therefore ignore the importance of quality of their coaching in early stages.  

随着亚洲高尔夫的迅速发展，许多新手都在练习场上开始了他们的高尔夫旅程。这是个大趋势，但我有点担心如何来控制这突如其来的人群。比如说，为了获得最大的利益，许多练习场会提供更多本地的、非国际水平教练。我们也看到了“本地教练”代替“PGA教练”的热潮。从理论上来说竞争更加激烈的市场对高尔夫学员是更有好处的，但很多高尔夫新手并不熟悉PGA的标准，他们也就忽视了早期阶段教练水平的重要性。

I've met several excellent local coaches, but also those who neglect teaching beginners sound fundamentals.  For all teachers the following two points should be a must: (1) establishing proper fundamentals with beginners that make them enjoy and the game and want to play more golf and thereby (2) ensuring return business for one's academy, range or facility.  I think it is worth remembering that beginners, earnings among instructors and facility revenues can all suffer if long term quality is sacrificed in pursuit of short term profits.

我遇到过几个很棒的本地教练，也遇到了一些忽视新手基础的教练。对于所有的教练来说以下两点非常重要：（1）为新手建立合适的基础课程，让他们体验到乐趣并且愿意重返高尔夫球场；（2）确保高尔夫学院、练习场和球场都有回头客。我觉得如果为了短期利益而放弃长期利益，教练和球场的收益都会大打折扣。